This festive occasion is one of the busiest times for florists, and the demand for beautiful Valentine’s Day flowers will be in full bloom during this time.
According to a survey conducted by Picodi.com, the results showed that 68% of Malaysians will celebrate Valentine’s Day and 75% said that they will give something to their partner.
To understand the heightening demands of Valentine’s Day, we spoke to Titus Wong, the managing director of 50Gram, because frankly, who else knows better about the Valentine’s Day craze than the florist itself?
In this blog, Titus Wong spilt behind the scenes of 50Gram’s busiest season and how they navigated them easily with Lalamove’s on-demand delivery service.
With a humble beginning, Titus began his career in digital marketing and building websites for customers.
Titus and his brother, Spring, were searching for flowers as a gift for their mother on Mother’s Day. They noticed florist names were quite difficult to remember, and the huge gap in the market was also caused by the limited delivery services available for florists.
It was a golden opportunity for them to tap into the floral industry and that’s when they founded 50Gram.
They built their first e-commerce platform and started selling flowers online.
“We ensured everyone puts on a beautiful smile by bringing people together and showcasing the value of gratitude in the simplest form.”
In 50Gram, Titus manages the business operation and collaboration with the brand purpose of “Gratitude Made Simple” where getting flowers and gifts are just a few clicks away.
Over a period, the company transformed, branching out into the business of flowers and gifts broadening its product range.
But managing on-demand deliveries with their internal fleet proved to be challenging, especially during busy seasons such as Valentine’s Day and Mother’s Day.
So how does a florist establish its brand while maintaining on-demand delivery?
In the past, 50Gram was managing its internal fleet, which posed numerous challenges.
Delivery times are not always in the sender’s control. The choice of the driver partner, location and weather conditions all play their part in the delivery timelines.
This includes managing overhead costs and manpower management to ensure a smooth delivery of the product to their customers.
By leveraging Lalamove's services, they have successfully made their business operations run more efficiently, enabling them to fulfill commitments to customers and boost sales.
As a result, they can demonstrate steady business growth throughout the years of partnering with Lalamove.
“The increase in our business growth is roughly ten times more during peak season compared to the off-peak season,” Titus added, concluding the interview.
50Gram is one of the many florists that have achieved success after partnering with Lalamove to cater to their busy seasons.
If you’re interested in replicating the success of 50Gram’s partnership with Lalamove to reduce your logistics costs and increase business efficiency, get in touch with our Sales Team today!