At the start of our 2025 Merdeka campaign planning, we had one goal in mind: to celebrate the Malaysians who keep this country moving.
From our hardworking driver partners to passionate small business owners and creative minds behind the scenes, we wanted to shine the spotlight on the everyday heroes.
That’s why we’re doing something extra for this year’s Merdeka and Malaysia Day!
So, who’s behind our Kita Move Bersama limited edition merchandise?
Source: Yellobanana
We present to you Yellobanana, the talented local illustrator behind our eye-catching merchandise design!
Known for her playful and vibrant art style, she’s someone whose work instantly makes you go ‘Wow’.
When we approached her for the Merdeka campaign, she admitted it wasn’t the most “typical” collaboration like she had done before.
“It’s not a typical client, such as a beauty or lifestyle brand — it’s a delivery and logistics company. But the more I thought about it, the more I realised how deeply their service is tied to people’s lives.”
We knew she could capture the spirit of Lalamove, not just as a delivery platform, but as a brand that connects people, communities and stories every single day.
Yellobanana believes that when brands like Lalamove choose to work with local artists, they’re doing more than promoting services.
“I think brands like Lalamove have something special, they’re already deeply connected to everyday life,” she said.
“So when they choose to work with local artists or tell stories from the ground up, it feels real. It makes people feel seen. By collaborating with local creatives, they’re not just promoting services, they’re celebrating people: the riders, the customers, the community,” she added.
We couldn’t agree more.
This Merdeka and Malaysia Day, we’re not just commemorating independence and unity, we’re celebrating Malaysians in action.
From deliveries that bring joy to families, to small businesses powering the economy, to the creatives like Yellobanana turning stories into art, it’s all part of our colourful Malaysian diversity.
Wondering how you can get the Limited Edition Lalamove x Yellobanana merchandise?
Here are some ways you can participate to win the awesome merch!
TLDR: Place Lalamove delivery orders to get yours!
Selamat Hari Merdeka and Hari Malaysia to all Malaysians! 🧡