It has been a roller coaster ride for businesses since 18 March 2020.
Businesses, especially brick and mortar, have been battling unprecedented challenges brought by the movement control order (MCO).
Until a vaccine for Covid-19 is deployed for the masses, embracing the new normal in our routine seems to be our only option. The loosening of regulations with conditional MCO and recovery MCO is a ground to further embrace the new normal in our lifestyle.
In other words:
More than ever, businesses that rely on in-store crowds need to take the initiative to reevaluate their viability and relevance.
Digitalisation of operations have long been at the forefront of transformations for forward-thinking businesses since the last 20 years.
However, Covid-19 pandemic is a catalyst for business digitalisation. The assumption that walk-in patrons won’t return to outlets in full force for the time being holds water. Being err on the side of caution takes precedence over everything else.
Which begs the questions:
How prepared is your business in this fast-changing post-quarantine world? How do you drive sales in the absence of face-to-face interactions with customers?
New Normal, New Way Of Doing Things
If you feel like your business is falling behind in the digital sphere, we have a few suggestions to give you a leg up. In fact, it’s not an exaggeration that you might go beyond surviving if you’re willing to learn and adapt.
In this article, we’ll share with you three digital strategies to keep the line of communication with your customers alive to bring in the sales.
These strategies are crucial, especially in this period of social distancing in the new normal. At Lalamove, we apply the same strategies at all times. We'd even tripled our commitments to these strategies during the MCO to let our customers know that we're always here for them!
Finally, you’ll learn how to seal the deal by delivering your merchandise to your customers the easy way. This final strategy is proven with various business profiles, regardless of the availability of an e-commerce website or a marketplace account.
How To Connect To Customers In This Challenging Period Of The New Normal?
1. Create a Google My Business account
Many businesses are forced to shut their doors due to the Covid-19 outbreak. As a result, customers will pivot to online searches to look for their needs and wants.
Which brings us to these three words – Google My Business.
If you’re not capitalising on Google My Business (GMB) to push your business’ online visibility, you’re overlooking an advertising goldmine! Why wouldn’t you want the world’s most popular search engine to advertise your business for free?
If you know how to use GMB effectively, you can easily rank your business at the top of the list. This means you create the most effective advertisement for yourself with thousands of reaches.
For example, if a person searches for a computer store on Google and you’re running a computer parts business, this image represents the end goal of a GMB account:
The person can click on any businesses to learn more about them. This digital advertising space is a prime real estate to display further information about your business, such as your website's URL and phone number.
Click here to learn more about Google My Business.
2. Post regularly on social media
Here’s food for thought:
Research shows that a user spends an average of 2 hours and 22 minutes a day in the social media space. With drastic lifestyle changes in the new normal, more people will be glued to their social media for an extended time since they’re home bound.
In other words, it makes sense to raise your brand’s voice in social media.
The most common and easiest social media to pickup for any businesses is Facebook. Facebook for Business comes with an array of tools to communicate with your customers.
Plus, almost all content formats are compatible with Facebook - images, stories, live video and even simple text.
Besides Facebook, another rising star in the social media scene is TikTok.
Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok. Plus, one of the biggest benefits of TikTok is that you don’t need to create highly-polished videos.
A word of advice regarding TikTok:
TikTok is used primarily by people between the ages of 16 and 24. Connecting to customers in the age range requires creativity if you want to be successful on this social media platform.
3. Run email marketing campaigns
Did you know that email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing?
Email marketing has been a staple of digital marketing-savvy businesses for almost a decade.
But with the Covid-19 outbreak putting in more physical distances between businesses and customers, the need to put foot to the email marketing pedal is more urgent than ever.
A well-crafted message in an email can give a meaningful impact to nurture business leads and CRM as a whole.
Email marketing benefits businesses in many ways such as notifying customers of store openings/closings, special events, new products, etc. The ability to contact customers like this is a huge benefit of email marketing for any businesses.
One of the most commonly used platforms for email marketing is MailChimp. You can either use the free version of this platform or invest a portion of your marketing budget to enjoy upgrades with its paid packages.
4. Offer on-demand, same day delivery services
So you’ve done all the hard work.
Now that you have all your communications channels firing and your audience are aware that your business is still operational, it's time to add the finishing touch:
Adding a delivery service of your merchandise to their doorsteps!
However, keep in mind that consumer expectations have never been higher. More often than not, they expect faster deliveries.
This is where Lalamove comes in to assist your business in scoring the goal.
Lalamove is a digital platform that facilitates on demand deliveries by instantly matching delivery requests with Lalamove’s delivery partners. This advanced and intuitive platform can be accessed on the web or through a mobile app.
By forging partnerships with on-demand delivery services like Lalamove, integrating a same day or next day delivery service to your business will add value to your brand.
Regardless of the size and volume of your business deliveries, Lalamove has the complete range of vehicles to meet your needs. Choose from our motorcycle, car, van, 4 x 4, 1-ton lorry and 3-ton lorry to accomplish your delivery goals.
Are you ready to facilitate the adoption of digital channel for your business deliveries? Click on the link below to find out more about our on-demand business delivery solutions.
If you haven’t used Lalamove before, we highly recommend you to download our app first. You could place a few delivery orders on our app under a regular account. If you’re happy with our services, you may proceed to sign-up for a business account with us.
If you’re running an essential service outlet amid the MCO, don’t forget to learn tips on how to protect your business and customers in our recent blog.