Valentine’s Day is coming soon. If your business is known for Valentine’s Day gift staples such as flowers, chocolates, and plush toys, it’s time to brace for the onslaught of 14th February deliveries!
But did you notice a similarity between deliveries and dating?
Getting Valentine’s Day delivery right is pretty much similar to a courtship. You want to capture your customers’ attention and present the best of your business with the hopes that they’ll be customers for life.
Here are a few ways to treat Valentine’s Day delivery for your business like a date:
1. First impressions count
We know it’s what’s on the inside that counts, but beauty is in the eye of the beholder. That being said, don’t slack on the presentation! Revisiting how you package your deliveries is just like dressing to impress on a first date.
Show your style, creativity and brand identity with thoughtful and functional packaging designs. A new vibrant colour or a more eco-friendly material could be just the trick to landing an impressive first impression.
2.Think out of the box
Watching a movie in a couple’s seat or enjoying dinner at a fancy restaurant is excellent. Still, a one-of-a-kind dating experience is more likely to leave a mark on your relationship. The same idea applies to Valentine’s day delivery!
Offer your customers a truly exceptional experience by treating them with an unexpected surprise every now and again. Studies have shown that repeat customers spend more on a purchase than first-time customers. Now is the best time to reward them!
May we suggest free reward points or service fee waiver? A handwritten thank you note with every order adds an extra special touch.
3. Don’t do all the talking
Don’t be afraid to sell yourself when you’ve got something special to offer. Equally important, don’t let one-way conversations find a place in the relationship. Offer customers the channel to pose questions, like an online form or a direct line to an actual person!
Send an email to follow up on how their ordering and delivery experience was. You might even get some useful feedback for future orders.
4. Make yourself available
Meeting that special someone will never happen if you don’t put yourself out there. The same goes for a great delivery service. Offer flexible delivery times and schedules that will prove too tempting for your customers to turn down.
5. Be upfront
Be clear and transparent on what you have to offer, whether it’s estimated time of delivery, price, or refund policy. An honest and straightforward approach will land you repeat customers!
6. Share the bill
If margins are proving to be a bit tight, then consider whether free or next-day delivery is a sensible approach. You can still go beyond customer expectations by providing a delivery price and timeframe that is within your means.
And sometimes, Valentine’s Day deliveries are not similar to dating…
On-demand delivery apps like Lalamove comes with features to make last-mile deliveries a breeze. Handy features like the ability to track your deliveries in real-time give you the visibility of your delivery’s journey.
It goes without saying that we absolutely don’t advise installing a tracking device on your date! A simple text message to keep in touch will suffice.
So, are you expecting a tsunami of Valentine’s Day delivery demands?
Download the Lalamove app today and schedule your deliveries in a matter of minutes. Or get in touch with our sales reps to enquire about the perks of Lalamove business account.