Keeping Up with The Sharing Economy


A junior accountant was incentivized with two daysโ€™ worth of fuel expense after an impromptu document delivery to a law firm en route to his office. A fresh batch of roses and gardenia bouquets, their fragrance permeating the still air, was finally delivered to a wedding in the eleventh hour due to a slight overlook by the wedding planner. Being a new player in the fast food industry is no childโ€™s play when one competes for market share with established fast food chains, but thanks to a partnership with an on-demand delivery provider, an independent gourmet burger outlet is flipping more burgers than ever to be delivered to hungry customers before the lunch break.

These examples sit on the tip of an iceberg on how sharing economy is changing the lives and livelihood of its participants for the better. A relatively unheard concept five years ago, sharing economy has become the heart of digital platforms in various industries, particularly the service industry. While its definition can be rife, the core of sharing economy is reflected in the business model of shared assets and services through peer to peer mechanisms or crowdsourcing.

This model is typically facilitated by the growing number of online platforms that connect people who have underutilized assets with people or businesses who want to make use of these assets. The owners will then have opportunities to monetize their assets for the benefit of others. This is the business model of Lalamove. Anyone in the crowd who owns a car, motorcycle, and lorry could carry out on-demand deliveries while getting paid for every successful delivery. The Lalamove app works by matching the business delivery request with a driver instantly.

The role of Lalamove in sharing economy is one that disrupts the traditional logistics scene. At its foundation, sharing economy brings the power back to businesses to have more control of processes while being rewarded with instant results. Nowadays, businesses are staying relevant by slowly abandoning the once accepted model of managing their fleet or relying on traditional courier companies to fulfill their logistical needs. Now more than ever, businesses are warming up to the services of on-demand delivery platforms that offer the competitive advantages of:

ยท Freeing the accounts book from the extra overhead cost associated with managing a fleet.

ยท Allowing businesses to focus on their core activities while delegating the logistics task to a third party.

ยท The scalable and commitment-free model of on-demand delivery platforms allow companies to save cost and time.

ยท The utilization of the online platform as the primary touch point with an on-demand delivery provider allows for greater oversight of logistics details.

Finally, sharing economy will not live up to its name if the revenues are not shared with another key player of the scheme - the freelancers. This is another angle from where Lalamove disrupts the logistics scene. By crowdsourcing vehicles on the road, businesses will be able to bypass the complexities of fleet maintenance and driversโ€™ human capital while giving back to society by creating jobs.

Find out how your business can stand out in the sharing economy through on-demand deliveries!

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