Let’s be honest—breaking into Singapore’s competitive market is no small feat! For a gifting brand like Potico, expanding from the Philippines into the "Lion City" required much more than just stunning bouquets; it required a logistical backbone that could move as fast as the city itself.
In the world of floral e-commerce, time is everything. Products are highly perishable, and let’s face it, many of us are "last-minute" shoppers when it comes to celebrating life's big moments. Since starting in 2018, Potico has been on a mission to make people happy for every occasion, and bringing that spark to Singapore meant finding a partner that could deliver joy without a hitch.
Potico’s secret weapon? Their promise of same-day delivery. In an industry where speed is the name of the game, they had to ensure that delicates like lilies and tulips reached Mums across the island before wilting or getting damaged. For most startups, this choice is a total headache: do you build your own in-house fleet, hunt for freelance drivers, or team up with a pro like Lalamove?
Running an in-house fleet is a massive challenge for such a seasonal business. While "crazy days" like Mother’s Day and Valentine’s Day see orders skyrocket into the thousands, months like March or April are much more relaxed. Managing compliance, hiring, and the constant search for freelance drivers can easily distract a young team from what they do best: curating beautiful gifts and growing the brand. Potico needed a solution that would take the stress of logistics completely "off the table".
Having already seen Lalamove work wonders for them in the Philippines, Potico integrated them into their Singapore operations from day one. This partnership keeps them agile, allowing them to adjust their budget to the occasion rather than footing the bill for a permanent fleet. One of their absolute favourite features is the seamless API integration. By connecting Lalamove directly to Potico’s system, they get real-time tracking and instant status updates for every single order—no need to jump between platforms!
But the real magic happens during those "rescue moments" on the road. Just recently, a Lalamove driver was delivering a gift to a 14th-floor apartment when a fire drill suddenly broke out. With the lifts shut down and security unable to take the flowers, the driver didn’t just leave them or head back to the hub. He waited patiently for the drill to finish so he could hand-deliver the bouquet personally! That is the kind of dedication that makes every Mother’s Day surprise a win.
The results are blooming! By partnering with Lalamove, Potico has been able to focus 100% on their beautiful arrangements and marketing while enjoying total peace of mind. As they gear up for a massive Mother's Day, they’re bringing the same high-energy, reliable service that has already wowed tens of thousands of customers across Southeast Asia. Whether you’re after a classic rose display or a modern gift set, the dream team of Potico and Lalamove ensures that Mum gets the spectacular celebration she deserves.
Ready to make Mum’s day truly unforgettable?
Explore Potico’s curated Mother’s Day collection and book your flowers today at Potico.sg!
Use promo code LALAMOVEGIFT20 for 20% discount (capped at $15) off your Potico flowers now!
👉 Download the Lalamove app today — fast, simple, and reliable.