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Kita Move Bersama: Celebrating Movement, Unity & Local Talent

When we began planning our 2025 Merdeka campaign, we knew one thing for sure: we wanted to honour the Malaysians who keep this country moving.  From dedicated drivers to passionate business owners and creative minds, these everyday heroes deserve the spotlight.

Malaysia is home to so many talents. And this year, we thought --- why not bring them all together to show what national pride looks like?

That’s how Kita Move Bersama was born.

 

 

At the heart of the campaign is a stunning artwork by Yellobanana, a talented homegrown illustrator known for her playful, vibrant style.

The illustration brings our vision to life. A united nation on the move.

It features Lalamove driver partners navigating busy streets, delivering parcels and transporting passengers as everyday heroes.

Around them, iconic landmarks like KLCC and the Penang Bridge stand proudly, alongside national symbols such as the wau, hornbill and Rafflesia.

Every detail celebrates the diversity and energy that drive Malaysia forward.

Lalamove x Yellobanana_Full illus (1)

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Limited-Edition Merdeka Merchandise

To celebrate the campaign, we’re launching exclusive limited-edition merchandise perfect for wearing your national pride this Merdeka:

  • A black or white t-shirt featuring Yellobanana’s vibrant illustration

  • A totebag in black or sand, also showcasing the special artwork

Each item comes in a specially designed Lalamove box, wrapped with extra care, just for you.

Win Our Exclusive Merchandise Today

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Available from 5 August 2025, these items can be redeemed through our Merdeka campaigns.

Stay tuned to our platforms for more details on how to get yours.

Happy 68th Independence Day. Let’s keep moving forward — together.

#KitaMoveBersama