With over 70 years of expertise, HT Group has firmly established itself as a third-generation leader in the automotive industry.
Known for its high-quality automotive aftermarket parts, including tyres, engine oils, batteries, and braking components, HT Group has built a trusted reputation among customers.
As a forward-thinking business, HT Group has embraced digital innovation with the launch of Automarket, a platform that brings their products directly to customers’ fingertips.
Despite their success, one major hurdle remained — managing last-mile deliveries, particularly for urgent, on-demand orders.
That’s when HT Group discovered Lalamove.
We caught up with Hsing Fu Tay, HT Group’s Technology Manager, to dive into how the company overcame its logistics challenges with Lalamove's seamless delivery solutions.
The Challenge
HT Group offers a variety of delivery options: scheduled deliveries, pre-determined routes with their own fleet of trucks and self-collection points.
However, on-demand delivery, crucial for urgent customer requests, posed a significant logistical challenge.
Although the company had in-house drivers, they struggled to recruit and manage a sufficient number of drivers to handle the increasing volume of on-demand orders.
“During peak times, particularly when multiple orders came in simultaneously, HT Group found it difficult to meet delivery expectations.”
“This led to manual processes, inefficiencies and a higher margin for error,” Fu Tay told us.
The Solution
After encountering these logistical hurdles, HT Group turned to Lalamove to help scale their last-mile delivery capacity.
Lalamove's flexibility and ability to deliver on-demand made it an ideal solution. With Lalamove, HT Group could efficiently handle urgent requests from customers and maintain their reputation for speed and reliability.
The integration of Lalamove’s API into HT Group's digital platform, Automarket, marked a significant turning point.
“Previously, customer service teams had to manually create orders, share tracking links and communicate with drivers.”
“This process was time-consuming and prone to errors,” he added.
By automating this with the Lalamove API, HT Group could send delivery requests directly from Automarket to Lalamove, streamlining the entire process and reducing manual workload.
Results
The integration of Lalamove’s API has led to remarkable improvements in HT Group’s operations.
By automating the order and delivery process, the company has significantly reduced manual work, freeing up resources to focus on more strategic tasks.
The ability to instantly connect with Lalamove drivers has also resulted in faster delivery times, a critical factor for HT Group’s customers who rely on timely service.
As a result, customer satisfaction has seen a noticeable boost, with an increase in repeat business due to the reliability and speed of deliveries.
Looking Ahead
With the success of the Lalamove integration, HT Group is excited about the future.
“The company plans to continue expanding its digital market and enhancing its operational processes to meet growing demand.”
“As HT Group continues to innovate, we’re confident that Lalamove will remain a key partner in our logistics strategy, enabling us to keep up with the evolving needs of our customers.”
If you own a business that thrives on speed and efficiency, Lalamove has proven to be an invaluable partner in keeping up with your fast-paced business nature.
Sign up for a Lalamove Business Account today and experience the difference in logistics efficiency!
