Betis Furnituremakers carve their path to success with Lalamove

Lalamove, an on-demand delivery platform, is helping Pampanga’s homegrown woodcarvers and furniture makers in Betis, Guagua carve their way to success by expanding their reach in Luzon, and in turn, keeping the rich cultural heritage alive.
Carving the path to business growth for culture preservation
At the heart of Sta. Ursula in Betis, Guagua, the tradition of ‘pamandukit’ or woodcarving is threatened with the dwindling numbers of homegrown woodcarvers. Many families’ livelihoods in this part of Pampanga depend on this industry. To keep the craft and their source of livelihood thriving, they found hope in Lalamove through the convenience of its delivery services.
As a testament to this, R. Cruz Betis Furniture, a Betis-based furniture shop, found a ‘partner’ in Lalamove. “Marakal ya kasi big trucks i Lalamove kaya asosopan na kami talaga kareng deliveries mi kasi maragul la reng products mi (Lalamove has a variety of big trucks, which works for us because our products are huge),” shared Alma Layug Cruz of R. Cruz Betis Furniture.
R. Cruz Betis Furniture books Lalamove 1,000KG delivery truck to transport a set of bar stools to their client in Bataan.
While the majority of their products are made-to-order, R. Cruz Betis Furniture has added the option of delivery via Lalamove in their online promotions for both made-to-order and available on-hand items, offering ease and convenience to their customers.
The Betis furniture shop can keep the orders coming without worrying about their fleet-’s pre-scheduled deliveries since Lalamove is available 24/7 – they can book deliveries ahead of time.
Making Betis Furniture more accessible to Filipinos across Luzon
Looking for traditional logistics providers who can deliver to various locations in Luzon is another issue altogether that Kapampangan furnituremakers face. Thanks to Lalamove’s same-day truck delivery service, doing business outside Pampanga has been made more accessible.
To reach new markets, Betis-based furnituremaker JV Ignacio Furniture made use of Lalamove’s expanded reach in Luzon. Reaching not just Metro Manila but even the Ilocos and Bicol Region, the Kapampangan entrepreneur saw and took the opportunity to level up.
Behind the scenes, JV Ignacio Furniture woodworkers carefully craft the frame of their in-demand elegant sofa.
“Maragul a bage ya ing pamaggamit mi Lalamove kasi adadala mi la deng products mi kareng customers mi Manila, Batangas, Laguna, Tagaytay, tsaka kareng ali-aliwa pang lugar. Nung ating order king luwal Pampanga, ating Lalamove para i-transport mi ya ing item. Kumbaga, ala kaming masasayang a order (It’s a big deal because Lalamove helps us bring our items to our customers in Manila, Batangas, Laguna, Tagaytay, and in various locations. So if there are orders outside Pampanga, Lalamove is there to deliver the items. Basically, no order is wasted),” remarked Dhet Ignacio of JV Ignacio Furniture.
“Lalamove’s same-day and long-distance truck delivery services are actually business solutions to many local entrepreneurs, including Kapampangan furnituremakers in Betis, Guagua. But more than that, we are here to support the community, in cultivating and patronizing Pampanga’s ‘pamandukit’ culture and furnituremaking industry,” said Lalamove Philippines Managing Director Djon Nacario.
Visit www.lalamove.com/en-ph for more information on its services and follow its official Facebook page for the latest announcements and promotions.