Going the extra mile for your customers this Valentine’s Day
Deliveries and dating might not go hand in hand you might be thinking. But putting some extra thought into your business’ deliveries this Valentine’s Day could just help find you a customer for life!
First impressions count
We all know it’s what’s on the inside that counts, but don’t underestimate a good first impression. Revisiting how you package all your deliveries is just like dressing to impress on a first date. Show your style, creativity and brand identity with thoughtful and functional packaging designs. A new vibrant colour or a more eco-friendly material could be just the trick to landing a good first feeling.
Going to the cinema or grabbing dinner at a fancy restaurant are nice, but unlikely to stay long in the memory. Offer customers a truly exceptional experience by treating them with an unexpected surprise every now and again. Studies have shown that repeat customers spend more on a purchase than a first-time customer does, so now is the time to reward them! We’re thinking free reward points or waiving any service fees. A handwritten thank you note with every order adds an extra special touch.
Don’t do all the talking
Don’t be afraid to sell yourself, you’ve got something special to offer after all. But equally, don’t let this be a one way conversation. Offer customers the chance to ask questions — an online form or, even better, a direct line to a real human on the other end! Send an email to follow up on how their ordering and delivery experience was and you might even get some useful feedback for future orders.
Make yourself available
Meeting that special someone will never happen if you don’t put yourself out there. The same goes for a great delivery service. Offer flexible delivery times and schedules that will prove too tempting for your customers to turn down.
Being clear and transparent on what you have to offer - whether it’s the estimated time of delivery, the price or even the refund policy - and you will earn repeat customers with your honest and straightforward approach.
Share the bill
If margins are proving to be a bit tight, then consider whether offering free- or next-day delivery is a sensible approach. You can still meet and go beyond customer expectations by offering a delivery price and timeframe that is within your means.
And sometimes deliveries are never like dating...
On-demand delivery apps like Lalamove come loaded with features to make last-mile deliveries a breeze. Handy features like the ability to track your deliveries in real-time allows you to see the journey of your goods every step of the way. It goes without saying that we absolutely don’t advise installing a tracking device on your date! A simple text message to keep in touch will suffice :)
Got deliveries to make during busy periods of the year like Valentine’s Day? Download the Lalamove app today to schedule your deliveries in a matter of minutes. Or get in touch with our sales reps here.