Rich, luscious decadence is how anyone would describe the desserts of Le Sucré Lab Chocolates (also known as Le Sucré Lab). The patisserie-school-turned-dessert-haven has now become a fast-growing dessert delivery business that has satisfied the sweet cravings of many people with cake delivery needs.
In a talk with their head chef and owner Chef Marvin Bagube, we discovered how Le Sucré Lab grew through Lalamove's Purchase Service!
Disclaimer: This has been optimized on September 12, 2022.
Clad in a copper casing, Le Sucré Lab desserts are both exquisite in look and in taste; and the bestseller, the Chocolate Dream Cake, has become a favorite for its rich, yet delicately sweet flavor. This should not come as a surprise as Filipinos have always been known to have a sweet tooth, as cited in an opinion piece on Inquirer.net.
Despite all the sugar-free diet fads we see here and there, and with the brilliance of Le Sucre Lab, their meager following has grown to almost 20,000 in a span of two years, with around a thousand likes per day. This has manifested in their sales as they now serve around 200 to 300 cans of assorted desserts every day.
"Our sales jumped since our customers started using the fast delivery of Lalamove’s Purchase (Pabili) Service, all while we’re put at ease”
- Chef Marvin Bagube, Owner, Le Sucré Lab Chocolates
THE CHALLENGES
To make these sweet indulgences even more accessible, Le Sucré Lab has put up its own delivery service where orders had to be placed a week prior to the delivery. However, Chef Marvin told us how some customers expressed their dismay upon knowing that Le Sucré Lab’s delivery service has a week-long wait. Since his products are popular for quelling sweet cravings that are scientifically proven to keep people happy, it needed something that was fast and convenient.
However, this logistical problem was solved by their customers themselves. Around April 2018, Chef Marvin saw an interesting trend when around 80% of their delivery sales were made not by their own team, but through Lalamove’s purchase service.
THE SOLUTION
With the Purchase Service of Lalamove, Le Sucré Lab’s customers had an option to get their sweet chocolate fix, on-demand. Thanks to this feature, their customers can say, "No more waiting for a week!" What's more interesting is their customers don’t mind the extra fee for cake deliveries in Manila because they get around 4-5 cans per order. According to Chef Marvin, the customers see that they are paying their money’s worth with the convenience and speed of the delivery.
As the business owner, Chef Marvin saw how cost-efficient Lalamove’s service is. With his own delivery, he had to pay the riders by kilometer from the shop, which meant that the burden was on his business. But with Lalamove delivering cake within Manila, his customers were happily shouldering the delivery fee for convenience. And why wouldn’t they, when his cakes are just too good!
With Lalamove, Chef Marvin and his team can rest with ease about the logistics, and continue to focus on making decadent cakes that people would crave and be willing to pay for - delivery fee and all!
THE RESULTS
Lalamove proved to be the smart logistics solution for the delivery needs of their customers, according to Chef Marvin. With this in mind, he has already stopped doing their own delivery. Now, he simply encourages the avid fans of La Sucré Lab to download the Lalamove app to get their favorite treats.
And now, at around 40 to 60 deliveries per day that make up a sizeable amount of their daily revenue, Chef Marvin really saw how beneficial Lalamove’s on-demand delivery services were for his business. In the end, the service proved to not only be beneficial to his customers, but to him as well.
As Forrest Gump once said, “Life is like a box of chocolates, you never know what you're gonna get.” And with Lalamove’s seamless cake delivery becoming a sweet surprise for them, we are all extremely excited for what’s in store for the lovely business of Le Sucré Lab.
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